What makes a content Viral?

The dictionary explains the term Viral as something becoming very popular and being circulated quickly from one person to another in a short span of time. Viral content today is always in reference to the social media and what makes it spread quickly around all social platforms.

For any content creator, the main objective is to make his or her content reach as many people as possible. There have been various studies and research on how to make content viral or what makes content viral?


Here are a few points that have been discussed to explain the science behind some content getting viral. Popularly known as six Stepps to aim virality, they are-

  1. Social Currency

The content should be socially acceptable. People will talk socially only about a thing that would make perceive them as not only intelligent, but smart and cool too.

  1. Triggers

We all know that humans convert their thoughts into their words. One will talk about something that he or she often thinks about.

  1. Emotion

Affecting emotions is very important. Once someone is emotionally affected or aroused by content, the individual is sure to share the content further.

  1. Public

It is important that the content is public in nature so that more and more people feel connected to it and share it more.

  1. Practical Value

The more a thing is practical and useful, the more are the probabilities of it being shared.

  1. Stories

An idea crafted in a story is much more easy to deliver and interesting to read than a mundane piece of information.